A young woman with long, brown hair, wearing a white top, gold hoop earrings, and a delicate gold necklace, looking directly at the camera with a neutral background.

About

Sarah El Gharib is a strategic communications and storytelling leader working at the intersection of human rights, climate, and social impact. She builds global narrative frameworks that position organizations, shape public discourse, and drive measurable change.

With over a decade of experience, she has led communications and narrative strategy for foundations, advocacy movements, media, and creative studios around the world. Her portfolio spans strategic campaigns, film, media, and digital ecosystems that connect ideas to influence. Her work has contributed to Emmy-winning productions and global initiatives advancing equity, sustainability, and collective responsibility.

A former board member of Amnesty International Canada, Sarah has advised on engagement strategy for human rights advocacy. Fluent in English, French, and Arabic, she brings a transnational perspective to every project, building alignment between vision, message, and execution.

Her practice is defined by a single goal: to make ideas that matter impossible to ignore.

Areas of expertise

Strategic Communications

Designing integrated communications plans that link policy, culture, and advocacy from message architecture to campaign rollout.

Film & Content Production

Supervision of film and video projects across all stages of production, coordinating creative, technical, and post-production teams to deliver polished, on-brand results.

Editorial Direction

Leading content development from concept to publication, commissioning writers, editing copy, and ensuring narrative and visual alignment across channels.

Translation & Localization

Adapting messages, campaigns, and editorial materials across English- and French-speaking markets to preserve nuance, tone, and intent.

Social & Digital Strategy

Building digital ecosystems that translate ideas into engagement, including channel strategy, engagement, and audience growth.

Writing & Reporting

Authoring features and general content on social impact, culture, and global systems. Translating complex ideas into accessible, human stories with full journalistic integrity.

Trusted by

  • Yellow background with black text reading "Amnesty International" and a logo of a lit candle wrapped in barbed wire.
  • United Nations Human Rights logo featuring a blue flames and olive branch emblem with text
  • BBC logo with three black squares containing white letters B, B, and C
  • Netflix logo with a red 'N' and the word 'netflix' written underneath.
  • The word 'STYLE' in large black letters with the word 'CANADA' underneath in smaller font.
  • Logo of The Rockefeller Foundation featuring a globe icon and the organization’s name.
  • Gates Foundation logo with the text 'Gates Foundation' in black on a light background.
  • Text reading "AGE OF UNION" with part of the words overlapping or distorted

Have a story worth telling?

I write, consult, and collaborate with teams shaping the conversation on impact and justice. Whether you’re commissioning a feature, building a campaign, or refining a message, I’d love to hear what you’re working on and how I can help!

Book a call