Work

I work at the intersection of journalism and communications. My portfolio includes reported features, profiles, and investigative pieces alongside large-scale campaigns and documentary projects.

Each piece starts with the same goal: making complex issues accessible, relevant, and human.

Branded Health Series

Led multi-year branded editorial series funded by Gates Foundation, Johnson & Johnson, Google, and Rockefeller Foundation, managing grants and commissioning journalism on vaccine equity, pandemic frontline workers, and neglected tropical diseases.
Global Citizen Festival

A cross-market storytelling campaign for one of the world’s largest live advocacy events. From real-time coverage to bilingual editorial and PR strategy, I helped shape how Global Citizen connected with millions across languages and time zones.
On the Frontline

Developed a global short-film series spanning three continents and over a dozen conservation sites. Working with filmmakers and local teams across the globe, I oversaw story development, production, and rollout — connecting audiences to frontline defenders of nature from the Amazon to the Caribbean and beyond.
ICONS Series with Jane Goodall

Developed the creative and content strategy for ICONS, a digital series spotlighting changemakers shaping the future of conservation. The premiere episode features Dr. Jane Goodall in conversation with Dax Dasilva, exploring animal intelligence and the power of individual action in protecting our planet.
The Black Hole Experience

Conceived and launched the Black Hole Experience as Age of Union’s first experiential brand, building its creative direction, narrative strategy, and content ecosystem from the ground up. Oversaw production, partnerships, and touring rollout across festivals in Canada and the U.S., establishing the foundation’s voice at the intersection of culture, art, and environmental storytelling.
Age of Union Website Relaunch

Led the full redesign and digital rebrand of Age of Union, shaping the strategy, UX, and creative direction from concept to launch. Managed web and design agencies to deliver a site that earned Awwwards Site of the Day and defined the organization’s online identity.
Echoes from Eden Launch

Led the creative rollout for Echoes from Eden, an environmental book by Dax Dasilva and Eric Hendrikx with a foreword by Dr. Jane Goodall. Oversaw launch content strategy, production, and all organic assets across the North American launch and book tour, aligning storytelling, design, and campaign delivery with partners and internal teams.
Age of Union Editorial Positioning

As Director of Content, I established Age of Union’s in-house editorial ecosystem, structuring a global newsroom model that delivered Emmy-winning films, articles, and social storytelling at scale. My focus was on creating the systems, voice, and workflows that turned the foundation’s conservation work into an ongoing narrative platform.
WeDo/ Launch

Oversaw the creative delivery of weDo/ Professional, an eco-sustainable haircare brand under Coty (now Wella Company). My role focused on managing client relations, asset production, and coordination between creative teams and Coty’s global brand leads.
Sebastian Professional

Led the Textural Disruption campaign for Sebastian Professional, a global salon-grade beauty brand under Coty (now Wella Company). As Account Manager, I oversaw the client relationship, creative alignment, and production across Europe, guiding the rebrand from concept through execution.